★★★★★ (4.9/5) TRUSTED BY 88,000+ ALPHAS
WE DON’T BLEND IN. WE MOD.
Standard is a compromise. We take everyday gear and re-engineer it into a statement of your identity. This isn't about a watch. It's about who you become when you make it yours.
Built for the bold · 30-Day Risk-Free Trial · Lifetime Warranty
Our Creed.
WE TAKE WHAT’S STANDARD – AND MAKE IT OURS.
THIS ISN’T ABOUT AN APPLE WATCH. IT’S ABOUT WHO YOU BECOME WHEN YOU WEAR IT YOUR WAY.
Be Bold. Be Unique. Be Alpha.
COMPLETE YOUR ARSENAL
THE TITAN™
A STATEMENT FORGED IN TITANIUM.
We took aerospace-grade Grade 2 titanium—the metal trusted by pioneers to conquer the sky—and forged it into an emblem of terrestrial ambition. It's impossibly light, yet possesses a strength that belies its weight. This is the standard you set for yourself.
SCULPTED FOR LEADERS.
Every link is individually brushed to create a seamless, satin finish that perfectly matches the Apple Watch Ultra. The sculpted, ergonomic profile isn't just designed for modern style; it's engineered for a commanding presence.
THE VOICE OF THE TITANS.
"Feels like a factory upgrade. Better than the stock band in every way."
– George, Arizona
PAIR WITH THE SENTINEL™ FOR THE ULTIMATE ARSENAL
★★★★★
"The Titan is a beast. Worth every cent."
—Aaron W., Phoenix
THE VANGUARD™
THE DNA OF SPEED.
This is 100% real carbon fiber, the core material of supercars and aerospace innovation. We didn't use fillers or compromises. We took the very fabric of performance and engineered it into a wristband that’s featherlight, impossibly strong, and built for relentless forward momentum.
THE AESTHETIC OF TOMORROW.
The deep, satin-matte weave of The Vanguard™ is a statement of intent. It’s a futuristic, "skunk works" aesthetic that communicates intelligence and precision without shouting for attention. It doesn't follow trends; it sets the next one.
THE VOICE OF THE VANGUARD.
"Insanely light. Looks even better in person. I've never felt anything like it on my wrist."
– David S., Miami
PAIR WITH THE SENTINEL™ TO COMPLETE THE SYSTEM
★★★★★
“It’s not just a watch anymore. It’s a statement.”
—Ryan M., California
